Want to turn digital friction into profitable growth?
The e-commerce industry is stuck in a "digital dead end". We empower CEOs and management teams to replace the tsunami of dysfunctional siloed KPIs with a new universal metric for e-commerce health.
The Ranking
What is your Accessible Brands Score?
Live · Accessible Brands Ranking
RankBrandArchetypeAnalytic summaryTypeTrend
- 01Winner
ICA
The Giant. Massive turnover (107B) with strong search volume (6M) and decent margins.
— - 02Winner
Spotify
The Growth Machine. 108B turnover and 22% growth, slightly penalized for negative margins.
+1 - 03Winner
Zalando
The Unicorn. A 1200% growth outlier catapults them despite lower trust scores.
-1 - 04Winner
Willy:s
The Challenger. High turnover (43B), leading search volume (13M), solid profitability.
— - 05Winner
Apoteket
The Trusted Choice. Excellent Trust (4.1/5) and low carbon footprint balance moderate growth.
+1
WinnerSeekerVulnerableGambler*Accessible Brands journey map archetypes
Under construction · Coming soon
What is your ranking?
Streaming Intelligence
Ready for a Strategic Power Shift?
Launching in Autumn 2026. Accessible Brands Streaming Intelligence is a breakthrough AI diagnostic platform that gives the decision makers the exact insights needed to leave the KPI-maze behind. We analyze the correlation between your digital front-end and your core commercial engine to increase your profitable growth and pricing power in real-time.
Sign up to the waitlist to our BETA launch and gain extra tokens. Simple and frictionless.
Where do you stand?
Decades of digitalisation have transformed companies' function silos into a financial disaster. Of the 150 major Swedish e-commerce actors, 46% have red numbers and 12% went bankrupt in 2025. Stop burning cash in the "Traffic Trap" where an accepted 97% visitor failure rate destroys your net margin.
Our agentic system benchmarks your digital brand experience and financial health against the market. Are you among The Gambler, The Dead End, The Seeker, or The Winner?
The Gambler
Highly profitable with latent risk of poor digital experience.
The Winner
Great digital excellence in their business model.
The Dead End
Struggling with poor digital experience and negative financial results.
The Seeker
Great digital experience but failing financially.
About UsDisrupting the Digital
Disrupting the Digital
E-commerce Landscape
We are on a mission to support brands to survive and prosper in the current disruptive digital transformation, driven by AI technology at a speed we have never experienced before.
The problem for today's leaders isn't a lack of data; it's drowning in vanity metrics and a lack of actionable insights. Accessible Brands provides a disruptive strategic approach that connects your understanding of how the experience of an Accessible brands e-com site is correlated to profitable growth. We map your strategic journey and provide the imperatives to reach Excellence of Growth.
Founders
Partner Program
Accelerate your clients' profitable growth
Add the Accessible Brands Score and Streaming Intelligence to your consulting practice. Turn your clients' leadership instincts into scalable operational intelligence — a moat built on understanding users faster than competitors, not on slow product changes.
Your clients decide with conviction instead of waiting for clarity. You deliver a differentiated offering with measurable impact.
For digital management consultants and growth advisors.
News & Media
Accessible Brands in Media
The digital silo dead end effect is a burning hot problem, and we have an innovative solution. Read our latest analysis and chronicles in Market magazine on how the current "winning" e-commerce strategies are killing margins, and why it's time for a strategic power shift.
